Strategic Event Producer

50th Anniversary Celebration

As the Strategic Event Producer for T.H.E. Health and Wellness Centers’ 50th Anniversary Celebration Luncheon in February 2024, I played a key role in orchestrating a high-profile milestone event that honored the organization’s legacy while strengthening its connections with VIP stakeholders and the broader community.

Key Contributions:
✅ Stakeholder Engagement & VIP Outreach: Secured the attendance of two U.S. Representatives and facilitated a meaningful connection between the prior CEO and the current CEO through in-depth interviews and historical storytelling.
✅ Budget & Vendor Management: Oversaw the budget allocated for the professional event planner, ensuring cost-effective execution while maintaining a premium guest experience.
✅ VIP Coordination & Guest Experience: Curated and managed the VIP guest list, including invitations, confirmations, and onsite accommodations.
✅ Event Program & Run of Show: Developed the official event program, structured the speaking lineup, and crafted impactful talking points for leadership and distinguished speakers.
✅ Media & Brand Positioning: Organized professional photo shoots to capture milestone moments, reinforcing the organization’s brand and legacy.

Skills Highlighted:
🔹 Event Planning & Management
🔹 Stakeholder & VIP Relations
🔹 Budget Oversight & Vendor Coordination
🔹 Strategic Communications & Messaging
🔹 Public Relations & Community Engagement
🔹 Leadership & Cross-Functional Collaboration

This event not only celebrated five decades of impact but also positioned T.H.E. Health and Wellness Centers for continued growth and visibility. 🚀

Project Manager

Child Car Seat Safety Check-Ups with Underserved Communities

As Project Manager, I led the planning and execution of Child Car Seat Safety Check-Up events for T.H.E. Health and Wellness Centers in collaboration with L.A. County. This initiative prioritized underserved families, offering free car seat inspections, installations, and safety education. I managed bilingual outreach, community partnerships, event logistics, and budgets, ensuring culturally competent communication and smooth on-site operations.

Impact:
✅ Served 300+ families
✅ Distributed 80+ free car seats
✅ Boosted community safety awareness

Skills & Tools Used:
🔹 Project Management
🔹 Event Planning & Coordination
🔹 Community Outreach & Partnership Development
🔹 Bilingual Marketing Campaigns (English/Spanish)
🔹 Budget Oversight
🔹 Stakeholder Communication
🔹 Canva, Google Workspace, Microsoft Excel, and Constant Contact

This project reflects my ability to mobilize resources, engage hard-to-reach communities, and deliver high-impact programs that improve health and safety.

Public Relations and Earned Media

Charity Golf Tournament Coverage

As Marketing & PR Chair for the SOLA Lions Club Charity Golf Tournament, I led strategic communications for this annual fundraiser benefiting Special Olympics athletes. I crafted and distributed press releases, engaged with local media, and produced creative assets to amplify visibility. My efforts included managing earned media, running targeted digital campaigns, and promoting the event across community channels to boost participation and donations.

Impact:
✅ Increased community awareness and engagement
✅ Boosted golfer registration and sponsor participation
✅ Raised critical funds for athlete uniforms, competitions, and year-round support

Skills & Tools Used:
🔹 Public Relations & Media Outreach
🔹 Content Creation (Video, Copy, Graphics)
🔹 Press Release Writing
🔹 Social Media Marketing
🔹 Event Promotion & Branding
🔹 Canva, Mailchimp, Meta Ads Manager, Vimeo, and Google Workspace

This campaign showcases my ability to build buzz, grow events, and drive impact through storytelling and strategic outreach.

Communications Project Manager

Integrated Marketing Campaign Increasing Patient Portal Signups by 25%

As Communications Project Manager, I led an integrated marketing campaign to boost signups for T.H.E. Health and Wellness Centers’ Patient Portal, designed to improve access to personal health records, appointment scheduling, and secure messaging. I personally created all graphic and creative assets—including flyers, posters, social media content, and digital signage—and executed a multi-channel bilingual strategy (English/Spanish). Campaign elements included email, SMS, in-clinic displays, video content, and direct outreach, all with culturally relevant messaging and simplified instructions for user engagement.

Impact:
✅ 25% increase in Patient Portal signups in 6 months
✅ Reduced admin burden through self-service tools
✅ Empowered patients to manage their healthcare with greater ease

Skills & Tools Used:
🔹 Graphic Design (Canva, Photoshop)
🔹 Bilingual Content Development (English/Spanish)
🔹 Social Media & Digital Marketing
🔹 Healthcare Communications
🔹 Email & SMS Campaigns
🔹 Project Management
🔹 Video Editing (Vimeo), Google Workspace, Constant Contact

Visit this link for more details on the multi-channel messaging used.
This project highlights my ability to craft creative, user-centered campaigns that drive measurable results in a healthcare setting.

Writer and Interviewer

Judicial Profile: The Tough Love of Justice Kennard

Skills Demonstrated:
🔹 Narrative Journalism
🔹 Interviewing High-Level Professionals
🔹 Profile Writing
🔹 Research & Fact-Checking
🔹 Editorial Writing for Print

This piece showcases my ability to connect with subjects, write with voice and vision, and bring complex figures to life for general audiences.

📄 Read the full profile at this link.