Omnichannel Projects

Integrated Marketing Campaign Increases Patient Portal Signups by 25%

I led a bilingual, multi-channel campaign for T.H.E. Health and Wellness Centers to increase patient adoption of the organization’s digital Patient Portal. I created all graphic assets and messaging—across email, SMS, social media, in-clinic signage, digital screens, and video—and ensured instructions were clear, culturally relevant, and easy to follow. The campaign increased signups by 25% in six months and reduced administrative workload by shifting more tasks to patient self-service tools.

Skills & Tools Used:
🔹 Graphic Design (Canva, Photoshop)
🔹 Bilingual Content Development (English/Spanish)
🔹 Social Media & Digital Marketing
🔹 Healthcare Communications
🔹 Email & SMS Campaigns
🔹 Project Management
🔹 Video Editing (Vimeo), Google Workspace, Constant Contact

Visit this link for more details on the multi-channel messaging used.

Newsletters, Social Media and Flyer Samples

Corporate Communications

Board Governance Handbook (FQHC) — Canva Design & Publication

I designed and produced a streamlined Board Governance Handbook for this Federally Qualified Health Center, turning dense policy documents into a clear, visually organized resource for board members. Using Canva, I created a clean layout with branded colors, typography, and custom section dividers that made the content easy to navigate.

I handled the entire production process—from structuring the document and editing content flow to finalizing print-ready and digital files. The finished handbook became an essential onboarding and reference tool for the board, showcasing my ability to blend graphic design, information organization, and effective communication into a polished, professional publication.

Executive Team Communications Support

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At T.H.E. Health and Wellness Centers, I provided comprehensive communications support to the Executive Suite by producing polished PowerPoint presentations, branded slide templates, and organizational charts used in Board meetings and leadership briefings. I also prepared acknowledgment letters, certificates, and curated gift packages for Board members and VIP visitors, ensuring each interaction reflected the organization’s professionalism and values. This work highlights my ability to deliver clear, cohesive executive communications while maintaining strong attention to detail, brand consistency, and stakeholder relationships.

Community Events

Child Car Seat Safety Check-Ups with Underserved Communities

I led the planning and execution of community-based outreach efforts like mobile vaccine clinics and events like Child Car Seat Safety Check-Up events for T.H.E. Health and Wellness Centers in collaboration with L.A. County. This initiative prioritized underserved families, offering free car seat inspections, installations, and safety education. I managed bilingual outreach, community partnerships, event logistics, and budgets, ensuring culturally competent communication and smooth on-site operations. Impact: Served 300+ families, distributed 80+ free car seats and boosted community safety awareness

Skills & Tools Used:
🔹 Project Management
🔹 Event Planning & Coordination
🔹 Community Outreach & Partnership Development
🔹 Bilingual Marketing Campaigns (English/Spanish)
🔹 Budget Oversight
🔹 Stakeholder Communication
🔹 Canva, Google Workspace, Microsoft Excel, and Constant Contact

This project reflects my ability to mobilize resources, engage hard-to-reach communities, and deliver high-impact programs that improve health and safety.

Event Producer

50th Anniversary Celebration

As Event Producer for T.H.E. Health and Wellness Centers’ 50th Anniversary Celebration Luncheon in February 2024, I helped orchestrate a milestone event that honored the organization’s history and strengthened relationships with key stakeholders. I secured the attendance of two U.S. Representatives, conducted interviews to support meaningful storytelling between past and current leadership, and managed budget oversight for the contracted event planner to ensure a high-quality experience. I coordinated the full VIP guest list, developed the program and run of show, prepared talking points for speakers, and arranged professional photography to capture and elevate the organization’s legacy. This event showcased my strengths in strategic communications, stakeholder engagement, vendor and budget management, and cross-functional leadership—supporting both the celebration and the organization’s continued visibility.

Virtual Panel Producer

In the early months of the pandemic, when COVID-19 misinformation was spreading quickly and trust in public health guidance was strained, I produced a virtual panel for the KJLH Women’s Health Expo featuring T.H.E.’s women-of-color health professionals. Using data on what women were seeking most, I shaped the session theme, developed clear and culturally relevant questions, and coordinated all scheduling and preparation for our four panelists. I also worked closely with the KJLH team to ensure a smooth production and deliver a conversation that felt accessible, trustworthy, and grounded in the lived experiences of the communities we aimed to reach.

Public Relations and Earned Media

Charity Golf Tournament Coverage

As Marketing & PR Chair for the Special Olympics Los Angeles (SOLA) Lions Club, I manage all marketing, communications, and public relations for the organization, including full support for our annual Charity Golf Tournament, which raises more than $40,000 to fund local Special Olympics events and athletes. I lead media outreach, produce all creative assets, and oversee the website and digital marketing for the tournament. I also manage SOLA’s year-round presence across multiple online channels, ensuring consistent messaging and strong community engagement.

This campaign showcases my ability to build buzz, grow events, and drive impact through storytelling and strategic outreach.

Writer and Interviewer

Judicial Profile: The Tough Love of Justice Kennard

Skills Demonstrated:
🔹 Narrative Journalism
🔹 Interviewing High-Level Professionals
🔹 Profile Writing
🔹 Research & Fact-Checking
🔹 Editorial Writing for Print

This piece showcases my ability to connect with subjects, write with voice and vision, and bring complex figures to life for general audiences.

📄 Read the full profile at this link.

Published Humor Articles: The Boston Phoenix (1990’s)

Linda Birch’s nationally syndicated dating columns in The Boston Phoenix showcased her gift for storytelling, cultural insight, and comic timing. With a smart, conversational style, she explored the quirks and questions of dating life in the ’90s, connecting with a broad audience through honesty and humor. These widely read pieces reflect her ability to engage readers, distill trends, and bring a unique voice to lifestyle content—skills she continues to apply in today’s media landscape.