Zoom Marketing Cafe: Elevate Your Lions Club Marketing!

by | Aug 6, 2024 | Social Media

December Marketing for Lions Recap: E-Clubhouse Secrets, Eventbrite and BlueSky

The December Zoom Marketing Café was a dynamic and informative session, bringing together Lions Club members to explore essential tools and strategies for marketing success. If you missed it, here’s a recap of what we covered—and how you can catch up!

Secrets to Making Your Free E-Clubhouse Website Shine

Lion Armida Leon, PR & Marketing Chair of the Norwalk Lions Club, shared expert tips for turning your free E-Clubhouse website into a vibrant, engaging resource. Her insights included:

  • Customizing your homepage to reflect your club’s unique identity.
  • Using event listings and photo galleries to showcase your activities.
  • Adding contact information and forms to make it easy for potential members to connect.

If your E-Clubhouse website needs a makeover, Armida’s advice is a game-changer!

Adding a Friendraiser to Eventbrite

I demonstrated how to create and promote a “friendraiser” on Eventbrite—a powerful tool to build connections and attract new supporters. Key points included:

  • Step-by-step guidance on setting up your event.
  • Tips for crafting an engaging event description and using tags for visibility.
  • Sharing your Eventbrite listing on social media and in newsletters.

A Friendraiser Eventbrite Guide was also shared during the session, which has been emailed to everyone on our Zoom Marketing Café list.

 

BlueSky vs. X (Twitter): Social Media Insights

During the Q&A and workshop, participants compared notes on the current state of social media platforms. Tune in to find out which way we are leaning. 

  • BlueSky:

    • Emerging as a community-focused platform with less noise and more meaningful interactions.
    • Great for building niche audiences and engaging with younger, tech-savvy members.

  • X (Twitter):

    • Still effective for rapid updates and event promotion.
    • Challenges include adapting to its changing interface and algorithms while maintaining relevance.

Watch the Full Session

If you missed the live event or want to revisit the presentations, the recording is available on YouTube:
Watch the December Zoom Marketing Café

Resources Mentioned:

Mark Your Calendar: January Zoom Marketing Café

We’re excited to announce our next session on Sunday, January 12, 2025, at 2:00 PM Pacific Time. Stay tuned for details!

Sign up for email reminders and updates here: Join the Zoom Marketing Café List

Feel free to share this post with your fellow Lions to spread the word about these valuable resources. Together, we can amplify the impact of Lions Clubs worldwide!

#LionsClubs #ZoomMarketingCafe #EClubhouse #Eventbrite #BlueSky #Twitter #NonprofitMarketing #CommunityEngagement

 NOVEMBER

What Happened at the November Café:

🦁 Special Guest Appearance by PDG Manny Sanchez
Past District Governor Manny Sanchez shared his expertise on key topics to help Lions Clubs grow and succeed, including:

  • Hybrid Meeting Logistics: Manny provided actionable advice on managing meetings that include both in-person and online attendees, ensuring all participants felt connected and engaged.
  • Navigating the Lions Portal & Learning Center: Attendees learned how to access and utilize the wealth of resources offered by Lions International to support their club’s growth and operations.
  • Rose Parade Float Details: Manny gave an inside look at this year’s Lions Club Rose Parade Float, including details on how members could volunteer at the Float Barn to help with decorations.

🗣️ Open Q&A and Workshop
After the presentations, the floor opened for an engaging Q&A and workshop session. Participants asked questions, shared their projects, and received valuable feedback from fellow Lions. It was a collaborative space where ideas were exchanged, and inspiration was sparked.

Missed the Discussion?
Don’t worry! You can watch the full session on YouTube here: November 10 Zoom Marketing Café.

Here is a link to the slides from the Q&A with information and links to the LCI Marketing Contest: November 10 Slides 

 

OCTOBER

In case you missed it, our October Zoom Marketing Café provided practical tools and strategies designed to help Lions Clubs boost visibility and grow membership. The session focused on:
* Sizzling Hot Tools to Market and Grow Lions Clubs. Participants explored innovative digital tools, including the Lions Virtual Tools platform, Market 2 Grow, and Map 2 Grow apps, to enhance marketing strategies for Lions Clubs using the power of AI.
* Boosting a Post on Facebook/Instagram in 4 Easy Steps. The discussion offered simple yet effective methods to expand a club’s reach on social media through boosted posts.
* Wash, Rinse & Repeat: Service + Invitations by Lion Dave Kaplow Attendees learned about creating a “rinse and repeat” marketing system to consistently engage the community, attract participants, and support service efforts year-round.
* Eventbrite and Community Calendars The session shared tips for utilizing Eventbrite and local community calendars to promote events, increase visibility, and grow participation—without any added cost.

Watch the full session here to discover actionable strategies that can strengthen your Lions Club’s marketing impact!

 

SEPTEMBER! 

Calling all Lions Clubs! Are you looking to boost your club’s visibility, engage more members, and learn new marketing tools? Join us on September 8th at 2:00 PM for our next Zoom Marketing Cafe, where we’ll dive into some fantastic topics to help your club shine!

Here’s what’s on the agenda:

1. Facebook Tips for Lions Clubs
Our special guest, Lion Marisol Terrazas, will share her expert insights on using Facebook to increase brand awareness and member engagement. In her presentation, Marisol will:

  • Explain the difference between a Facebook Page and a Facebook Group, focusing on the distinct advantages of each.
  • Guide attendees on how to set up a compelling Facebook Page and create a thriving Facebook Group to:
    • Increase membership
    • Retain current members
    • Engage the local community in events
    • Boost donations and support

Marisol will also provide step-by-step instructions on optimizing your Facebook presence with engaging content and visuals. She will emphasize the benefits of utilizing a Facebook Group for community building and gathering feedback. Lions will learn how to leverage Facebook tools and features to measure the impact of their efforts and make informed decisions for future strategies. By implementing these techniques, members will be equipped to connect with their target audience, foster community engagement, and achieve their mission-driven goals.

2. Lions Marketing Tools and Tactics
Lion Linda Birch, with over 30 years of communications experience, will take you through some handy marketing tools:

  • QR Code Best Practices: Learn how to use QR codes effectively in your club’s materials.
  • Auto-Translating Flyers to Another Language in Canva: Create bilingual flyers in minutes!
  • Why I Love TikTok for Lions: Discover how TikTok can be a game-changer for your club’s outreach.

3. LCI Marketing Contest Check-In
Is your club working on a submission for the LCI Marketing Contest? We’ll spend a few minutes checking in with participants and offering support.

4. Open Forum – Project Workshop and Q&A
This part of the session is optional, but it’s a great opportunity to bring a project you’re working on, get feedback, or ask any marketing-related questions you may have. Whether you stay for the workshop or sign off, we’re here to support your club’s success!

How to Join:
To participate, please sign up in advance at this link: Register Here. We’ll send out reminders and any materials you might need before the session.

Don’t miss out on this opportunity to learn from seasoned experts and connect with fellow Lions passionate about making a difference. We look forward to seeing you on September 8th!

 

AUGUST…  

Are you ready to take your Lions Club marketing efforts to the next level? Join us for an exciting and informative Zoom Marketing Cafe on August 11 at 2 PM. This event is open to all Lions Clubs and promises to provide you with valuable insights and tools to enhance your club’s marketing strategy. 

 

 

LCI Club Marketing Contest

 Get all the details about the LCI Club Marketing Contest. This is an excellent opportunity for your club to showcase its creativity and marketing prowess. We’ll cover contest guidelines, submission requirements, and share tips to help your club stand out.

 Lions Portal: Club Membership Path

 Discover how to utilize the Lions Learning Center through the Lions Portal to enhance your club’s membership path. Learn best practices for engaging new members and retaining existing ones.

 Creating a Club Marketing Plan with ChatGPT

 Led by marketing specialist Linda Birch, this session will guide you through the process of creating an effective marketing plan using ChatGPT. Learn how to leverage AI to streamline your planning process, generate creative content ideas, and reach your target audience more efficiently. You can also explore Lions Club Marketing Campaign Planner for more information.

 Spotlight on Instagram with Norwalk Lions Club

 Hear from Lion Armida Leon as she shares Norwalk Lions Club’s success stories on Instagram. Learn what inspires her in effectively using this popular platform to boost club visibility and engage with the community. Gain insights into creating compelling content and growing your online presence.

 Bonus Session – Making Flyers in Canva

 Unleash your creativity with Canva! This session will teach you how to easily design eye-catching flyers that can effectively communicate your club’s events and initiatives. Learn how to utilize Canva’s user-friendly tools to create professional-quality materials that will make a lasting impact.