by Linda Birch | May 20, 2026 | Marketing, Nonprofits, Social Media
After 14 years building digital marketing strategies for nonprofits, I wrote down the full playbook — every channel, every tool, and the logic connecting them. Here’s the short version. For the why behind every decision, the full piece is on Substack. Start With...
by Linda Birch | Mar 24, 2026 | Nonprofits, Social Media
Nonprofits rely on social media to tell their stories, connect with their communities, and grow support. It feels accessible. It feels immediate. And for many organizations, it feels like a core communications channel. But here’s the truth: Social media is not a free...
by Linda Birch | Oct 12, 2024 | Marketing, Nonprofits, Social Media
Cross-posting and publicizing a Lions event online can significantly boost visibility and reach within your local community. Here are some low-cost or free online platforms where you can share information about your event: 1. Facebook Local Facebook Groups: Share your...
by Linda Birch | Aug 6, 2024 | Social Media
December Marketing for Lions Recap: E-Clubhouse Secrets, Eventbrite and BlueSky The December Zoom Marketing Café was a dynamic and informative session, bringing together Lions Club members to explore essential tools and strategies for marketing success. If you missed...
by Linda Birch | May 24, 2024 | Nonprofits, Social Media
As a digital marketer, it’s important to keep checking the tools you know against the new tools that are out there and see if you can make an improvement. Last week, after investing a few weeks of careful surveys and planning, I created three volunteer...
by Linda Birch | Jul 31, 2022 | Health Education, Social Media
One of the challenges of messaging for a community health clinic is striking the right balance of disseminating correct information without needlessly alarming people — or further stigmatizing marginalized groups. Enter…monkeypox and Los Angeles which is...
