by Linda Birch | Oct 12, 2024 | Marketing, Nonprofits, Social Media
Cross-posting and publicizing a Lions event online can significantly boost visibility and reach within your local community. Here are some low-cost or free online platforms where you can share information about your event: 1. Facebook Local Facebook Groups: Share your...
by Linda Birch | Aug 6, 2024 | Social Media
DECEMBER Discover the Secrets to Making Your Lions Club Shine Online Calling all Lions! The December Zoom Marketing Café is packed with expert advice and hands-on demonstrations to help your Lions Club grow its online presence and attract new members. When: Sunday,...
by Linda Birch | May 24, 2024 | Nonprofits, Social Media
As a digital marketer, it’s important to keep checking the tools you know against the new tools that are out there and see if you can make an improvement. Last week, after investing a few weeks of careful surveys and planning, I created three volunteer...
by Linda Birch | Jul 31, 2022 | Health Education, Social Media
One of the challenges of messaging for a community health clinic is striking the right balance of disseminating correct information without needlessly alarming people — or further stigmatizing marginalized groups. Enter…monkeypox and Los Angeles which is...
by Linda Birch | Nov 28, 2021 | Health Education, Nonprofits, Social Media
Is your FQHC still relying on bulletin boards to inform in-clinic patients of various programs, services or events? It’s time to come in from the cold and go digital. Here’s why: Maintaining bulletin boards is not cost-effective. To keep them updated...
by Linda Birch | Jan 25, 2021 | Nonprofits, Social Media
It has been awhile since I shared an updated version of the messaging checklist that I use as a guide to develop integrated marketing campaigns that involve multiple channels. Gone are the days I fuss so much about the particular sizes of images (thanks to Canva,...
