As a digital marketer, it’s important to keep checking the tools you know against the new tools that are out there and see if you can make an improvement. Last week, after investing a few weeks of careful surveys and planning, I created three volunteer...
One of the challenges of messaging for a community health clinic is striking the right balance of disseminating correct information without needlessly alarming people — or further stigmatizing marginalized groups. Enter…monkeypox and Los Angeles which is...
Is your FQHC still relying on bulletin boards to inform in-clinic patients of various programs, services or events? It’s time to come in from the cold and go digital. Here’s why: Maintaining bulletin boards is not cost-effective. To keep them updated...
It has been awhile since I shared an updated version of the messaging checklist that I use as a guide to develop integrated marketing campaigns that involve multiple channels. Gone are the days I fuss so much about the particular sizes of images (thanks to Canva,...
This post is written especially for CEOs and Executive Directors of all the nonprofits out there. You know who you are. You don’t like social media. Not really. It’s not how you grew up because you are a Baby Boomer. You were happy just to have a website for your...
