by Linda Birch | Jul 29, 2025 | Uncategorized
In the nonprofit world, there’s a persistent myth:If we do good work, people will find us. The truth? Even the most impactful organizations can struggle to grow—or even survive—if they don’t actively compete for attention, funding, and loyalty. Whether you’re...
by Linda Birch | Jan 21, 2025 | Marketing, Nonprofits
Welcome to 2025! It’s been a few years since my last checklist for an integrated marketing campaign, so now seems like a great time to share a new and improved version of it, tailored for broader nonprofit use beyond clinical settings. Here, my focus remains on...
