by Linda Birch | Mar 24, 2026 | Uncategorized
Nonprofits rely on social media to tell their stories, connect with their communities, and grow support. It feels accessible. It feels immediate. And for many organizations, it feels like a core communications channel. But here’s the truth: Social media is not a free...
by Linda Birch | Jul 29, 2025 | Uncategorized
In the nonprofit world, there’s a persistent myth:If we do good work, people will find us. The truth? Even the most impactful organizations can struggle to grow—or even survive—if they don’t actively compete for attention, funding, and loyalty. Whether you’re...
by Linda Birch | Jan 21, 2025 | Marketing, Nonprofits
Welcome to 2025! It’s been a few years since my last checklist for an integrated marketing campaign, so now seems like a great time to share a new and improved version of it, tailored for broader nonprofit use beyond clinical settings. Here, my focus remains on...
