As a digital marketer, it’s important to keep checking the tools you know against the new tools that are out there and see if you can make an improvement. Last week, after investing a few weeks of careful surveys and planning, I created three volunteer...
Is your FQHC still relying on bulletin boards to inform in-clinic patients of various programs, services or events? It’s time to come in from the cold and go digital. Here’s why: Maintaining bulletin boards is not cost-effective. To keep them updated...
It has been awhile since I shared an updated version of the messaging checklist that I use as a guide to develop integrated marketing campaigns that involve multiple channels. Gone are the days I fuss so much about the particular sizes of images (thanks to Canva,...
This post is written especially for CEOs and Executive Directors of all the nonprofits out there. You know who you are. You don’t like social media. Not really. It’s not how you grew up because you are a Baby Boomer. You were happy just to have a website for your...
In case you missed it, here is a link to my webinar for the Grant Professionals Association on how to employ social media (mostly Facebook) to grow your local organization. This is for intermediate users, referencing the basics of Facebook Page creation but jumping in...
