by Linda Birch | May 26, 2026 | Marketing
In 2015, I developed a brand campaign for a federally qualified health center in Greater Los Angeles built around a single insight: care carries two meanings simultaneously — healthcare services and genuine human concern. For a primary medical home, both were equally...
by Linda Birch | May 20, 2026 | Marketing, Nonprofits, Social Media
After 14 years building digital marketing strategies for nonprofits, I wrote down the full playbook — every channel, every tool, and the logic connecting them. Here’s the short version. For the why behind every decision, the full piece is on Substack. Start With...
by Linda Birch | Mar 26, 2026 | Marketing
Most marketing campaigns don’t fail because of bad creative.They fail because they’re not built around how people actually receive information—and act on it. I’ve seen this over and over in healthcare and community-based organizations. Good intentions, strong...
by Linda Birch | Mar 13, 2026 | Marketing
As electric vehicles become more common on our roads, commercial property owners are increasingly looking for ways to support EV charging while creating new revenue opportunities. One of the challenges in marketing EV infrastructure is that the process can seem...
by Linda Birch | Jan 21, 2025 | Marketing, Nonprofits
Welcome to 2025! It’s been a few years since my last checklist for an integrated marketing campaign, so now seems like a great time to share a new and improved version of it, tailored for broader nonprofit use beyond clinical settings. Here, my focus remains on...
by Linda Birch | Oct 12, 2024 | Marketing, Nonprofits, Social Media
Cross-posting and publicizing a Lions event online can significantly boost visibility and reach within your local community. Here are some low-cost or free online platforms where you can share information about your event: 1. Facebook Local Facebook Groups: Share your...
