by Linda Birch | May 26, 2026 | Marketing
In 2015, I developed a brand campaign for a federally qualified health center in Greater Los Angeles built around a single insight: care carries two meanings simultaneously — healthcare services and genuine human concern. For a primary medical home, both were equally...
by Linda Birch | May 20, 2026 | Marketing, Nonprofits, Social Media
After 14 years building digital marketing strategies for nonprofits, I wrote down the full playbook — every channel, every tool, and the logic connecting them. Here’s the short version. For the why behind every decision, the full piece is on Substack. Start With...
by Linda Birch | Mar 26, 2026 | Marketing
Most marketing campaigns don’t fail because of bad creative.They fail because they’re not built around how people actually receive information—and act on it. I’ve seen this over and over in healthcare and community-based organizations. Good intentions, strong...
by Linda Birch | Mar 24, 2026 | Nonprofits, Social Media
Nonprofits rely on social media to tell their stories, connect with their communities, and grow support. It feels accessible. It feels immediate. And for many organizations, it feels like a core communications channel. But here’s the truth: Social media is not a free...
by Linda Birch | Mar 13, 2026 | Marketing
As electric vehicles become more common on our roads, commercial property owners are increasingly looking for ways to support EV charging while creating new revenue opportunities. One of the challenges in marketing EV infrastructure is that the process can seem...
