by Linda Birch | Mar 24, 2026 | Uncategorized
Nonprofits rely on social media to tell their stories, connect with their communities, and grow support. It feels accessible. It feels immediate. And for many organizations, it feels like a core communications channel. But here’s the truth: Social media is not a free...
by Linda Birch | Mar 13, 2026 | Marketing
As electric vehicles become more common on our roads, commercial property owners are increasingly looking for ways to support EV charging while creating new revenue opportunities. One of the challenges in marketing EV infrastructure is that the process can seem...
by Linda Birch | Jul 29, 2025 | Uncategorized
In the nonprofit world, there’s a persistent myth:If we do good work, people will find us. The truth? Even the most impactful organizations can struggle to grow—or even survive—if they don’t actively compete for attention, funding, and loyalty. Whether you’re...
by Linda Birch | Jan 21, 2025 | Marketing, Nonprofits
Welcome to 2025! It’s been a few years since my last checklist for an integrated marketing campaign, so now seems like a great time to share a new and improved version of it, tailored for broader nonprofit use beyond clinical settings. Here, my focus remains on...
by Linda Birch | Oct 12, 2024 | Marketing, Nonprofits, Social Media
Cross-posting and publicizing a Lions event online can significantly boost visibility and reach within your local community. Here are some low-cost or free online platforms where you can share information about your event: 1. Facebook Local Facebook Groups: Share your...
