by Linda Birch | Jan 25, 2021 | Nonprofits, Social Media
It has been awhile since I shared an updated version of the messaging checklist that I use as a guide to develop integrated marketing campaigns that involve multiple channels. Gone are the days I fuss so much about the particular sizes of images (thanks to Canva,...
by Linda Birch | Nov 27, 2020 | Uncategorized
It feels like a lifetime ago since I last posted here 924 days ago. In a way, it has been a lifetime. Forgive my absence, but my beloved partner of 20 years died 209 days ago, after a long and chronic illness which at times overwhelmed us both. A bit of an optimist,...
by Linda Birch | Apr 15, 2018 | Nonprofits, Social Media
This post is written especially for CEOs and Executive Directors of all the nonprofits out there. You know who you are. You don’t like social media. Not really. It’s not how you grew up because you are a Baby Boomer. You were happy just to have a website for your...
by Linda Birch | Jul 30, 2017 | Uncategorized
Looking back at projects I have been working on the last few months, one thing that jumps out is the importance — and challenge — of keeping not just messages fresh, but yourself, too. You have to keep learning new tricks in order to present information in...
by Linda Birch | May 26, 2017 | Nonprofits, Social Media
In case you missed it, here is a link to my webinar for the Grant Professionals Association on how to employ social media (mostly Facebook) to grow your local organization. This is for intermediate users, referencing the basics of Facebook Page creation but jumping in...
