Exciting News!

Joining the Marketing Committee as a Special Advisor to California Lions Clubs Statewide! I am thrilled to announce that I am joining the Marketing Committee as a Special Advisor to California Lions Clubs statewide! This new role will allow me to extend my passion for...

Messaging Checklist 2021

It has been awhile since I shared an updated version of the messaging checklist that I use as a guide to develop integrated marketing campaigns that involve multiple channels. Gone are the days I fuss so much about the particular sizes of images (thanks to Canva,...