by Linda Birch | Mar 26, 2026 | Marketing
Most marketing campaigns don’t fail because of bad creative.They fail because they’re not built around how people actually receive information—and act on it. I’ve seen this over and over in healthcare and community-based organizations. Good intentions, strong...
by Linda Birch | Mar 13, 2026 | Marketing
As electric vehicles become more common on our roads, commercial property owners are increasingly looking for ways to support EV charging while creating new revenue opportunities. One of the challenges in marketing EV infrastructure is that the process can seem...
by Linda Birch | Jul 29, 2025 | Uncategorized
In the nonprofit world, there’s a persistent myth:If we do good work, people will find us. The truth? Even the most impactful organizations can struggle to grow—or even survive—if they don’t actively compete for attention, funding, and loyalty. Whether you’re...
by Linda Birch | Jan 21, 2025 | Marketing, Nonprofits
Welcome to 2025! It’s been a few years since my last checklist for an integrated marketing campaign, so now seems like a great time to share a new and improved version of it, tailored for broader nonprofit use beyond clinical settings. Here, my focus remains on...
by Linda Birch | Sep 7, 2024 | Uncategorized
Calling all Lions Clubs! Are you looking to boost your club’s visibility, engage more members, and learn new marketing tools? Join us on September 8th at 2:00 PM for our next Zoom Marketing Cafe, where we’ll dive into some fantastic topics to help your club shine!...
