by Linda Birch | Jan 21, 2025 | Marketing, Nonprofits
Welcome to 2025! It’s been a few years since my last checklist for an integrated marketing campaign, so now seems like a great time to share a new and improved version of it, tailored for broader nonprofit use beyond clinical settings. Here, my focus remains on...
by Linda Birch | Oct 12, 2024 | Marketing, Nonprofits, Social Media
Cross-posting and publicizing a Lions event online can significantly boost visibility and reach within your local community. Here are some low-cost or free online platforms where you can share information about your event: 1. Facebook Local Facebook Groups: Share your...
by Linda Birch | May 24, 2024 | Nonprofits, Social Media
As a digital marketer, it’s important to keep checking the tools you know against the new tools that are out there and see if you can make an improvement. Last week, after investing a few weeks of careful surveys and planning, I created three volunteer...
by Linda Birch | Nov 28, 2021 | Health Education, Nonprofits, Social Media
Is your FQHC still relying on bulletin boards to inform in-clinic patients of various programs, services or events? It’s time to come in from the cold and go digital. Here’s why: Maintaining bulletin boards is not cost-effective. To keep them updated...
by Linda Birch | Jan 25, 2021 | Nonprofits, Social Media
It has been awhile since I shared an updated version of the messaging checklist that I use as a guide to develop integrated marketing campaigns that involve multiple channels. Gone are the days I fuss so much about the particular sizes of images (thanks to Canva,...
by Linda Birch | Apr 15, 2018 | Nonprofits, Social Media
This post is written especially for CEOs and Executive Directors of all the nonprofits out there. You know who you are. You don’t like social media. Not really. It’s not how you grew up because you are a Baby Boomer. You were happy just to have a website for your...
